Test out Sprout social with a free trial, or schedule a demo to learn more. Level up your social media skills with the right social toolsĪs you master the skills in this article, start leveraging a social media management tool to further your social success. The more you focus on cultivating these skills, the more you’ll be able to drive results, realize true business impact and level up your own abilities as a social pro. You have to constantly refine and develop all nine of the social media skills below to continue advancing in your career. One of the most rewarding and challenging things about working in social is that you’re never done learning. Hard skills like data analysis and copywriting can be more easily studied and trained, whereas soft skills like being organized and making connections may be more difficult to learn, but are just as important.
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An effective social media pro brings both hard skills and soft skills to the table, both types which take time and effort to develop. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. As someone who loves a challenge, that variety is one of the things that first drew me to working in social.
A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep-sometimes all in one day.
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